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Pinterest Ads management

Pinterest Ads Management for E-Commerce Brands

We plan, launch, and manage Pinterest campaigns for Shopify and DTC brands, with the tracking and creative testing needed to know what is actually working.

  • Talk directly to the founder
  • Reply within 1–2 business days
  • No commitment

Campaigns run in your own Pinterest ad account. You keep full access, full ownership, and every learning.

Aurélien, founder of Scalypin, in a meeting room in front of a campaign plan

AurélienRuns your account

€496K Pinterest-attributed revenue for a US pet brand in 11 months

Why Pinterest

Where Pinterest Fits in Your Acquisition Mix

Pinterest sits between search and social. People open it to find ideas for a room, an outfit, a wedding, or a gift, and they often search in plain words like gold stacking rings or small living room ideas without naming a brand. That is the moment a Pinterest ad can introduce your product.

Because of that planning mindset, Pinterest behaves differently from Meta or TikTok. Targeting combines keywords, interests, and audiences. Pins keep collecting saves and clicks after launch. Purchases often happen days or weeks after the first visit. A campaign built with those facts in mind looks nothing like a copy of your Meta setup.

For most brands, Pinterest works best as an additional acquisition channel: it reaches shoppers you are not reaching elsewhere, at a different point in their decision. Our job as your Pinterest Ads agency is to find that incremental demand, prove it with clean data, and scale it only when the numbers support it.

Pinterest results

€10 a Day at Launch. €496K in 11 Months.

The Pinterest program we built with a US pet brand, from the first €10-a-day test to a €1,546-a-day peak in December.

€496K
Pinterest-attributed revenueApril 2025 to March 2026.
4.16x
return on ad spendOn €119K of Pinterest ad spend.
2,947
orders from Pinterest AdsAt a €168 average order.
€5,594
revenue in a single dayDecember 20, 2025.

Pinterest Ads Manager export, April 26, 2025 to March 31, 2026, reported in EUR. Pinterest-attributed figures. Client brand anonymized. Past results do not guarantee future performance.

What's included

Pinterest Campaign Management, End to End

Every engagement is scoped to your account, but these are the building blocks we manage for e-commerce brands.

Account audits

A full review of structure, targeting, bids, catalog, creative, and tracking, with prioritized fixes.

Campaign strategy

Objectives, account structure, naming, and budget split built around your margins and catalog.

Performance+ campaigns

We use Pinterest's automated campaigns where they help, and keep manual control where it matters.

Catalog campaigns

Product groups by category, price tier, or margin, fed by a clean, synced Shopify catalog.

Prospecting & retargeting

Keyword, interest, and actalike prospecting, plus dynamic retargeting for viewers and cart abandoners.

Creative testing

Structured tests on formats, hooks, and imagery, one variable at a time, so each result teaches something.

Budget optimization

Spend moves toward what works, with guardrails so learning phases are not reset for nothing.

Reporting

Clear reports that separate Pinterest-attributed results from store totals, with recommendations every cycle.

Ways to work together

Start Small or Go All In

Some brands want a second opinion. Others want a partner to run the channel. Pick the entry point that matches your stage.

Best for brands already running Pinterest

Pinterest Ads Audit

A one-time, in-depth review of your account and tracking.

  • Structure, targeting, and bidding review
  • Catalog and creative assessment
  • Tracking and attribution check
  • Prioritized action plan and walkthrough call
Request a Pinterest Ads Audit

Best for brands ready to scale

Growth Partnership

Ongoing management of Pinterest as a full acquisition channel.

  • Campaign management and optimization
  • Continuous creative testing
  • Tracking monitoring and fixes
  • Regular reporting and strategy reviews
Talk About a Partnership

We don't publish prices because scope varies with catalog size, channels, and markets. You receive a written proposal after your strategy call.

Our process

How We Manage Your Pinterest Campaigns

  1. 1

    Audit and plan

    We review your account, catalog, tracking, and store, then define objectives, structure, and a first test plan.

  2. 2

    Build and launch

    We fix tracking, set up campaigns and product groups, and launch with creative built for Pinterest's feed.

  3. 3

    Test and learn

    We read results against agreed criteria, run creative and audience tests, and protect learning phases.

  4. 4

    Scale and report

    We shift budget to what works, expand what is proven, and report with clear, labeled metrics.

Tracking and measurement

Measurement Built In, Not Bolted On

Pinterest optimizes toward the conversion events it receives. If purchases are missing, duplicated, or sent without values, the algorithm learns from the wrong signal and your reports mislead you.

  • We check the Pinterest Tag and Conversions API before we scale spend
  • We confirm checkout events carry value, currency, and order ID
  • We make sure product IDs match your catalog for dynamic retargeting
  • We document attribution settings so everyone reads the same numbers
Aurélien, founder of Scalypin, arms crossed against a deep red studio backdrop

Who runs your account

The Founder, Not a Junior Buyer.

I run Pinterest and Meta accounts every day, including my own brand's. Your campaigns get the same attention, the same daily reads, and the same rules I apply to my own money.

  • €350K+ in ad spend managed on Pinterest and Meta
  • Performance+, catalog, and keyword campaigns built around your margins
  • Weekly creative tests, so fatigue never catches you off guard
  • Direct access by call or WhatsApp

Industries

Industries We Manage Pinterest Ads For

Each category has its own buying cycle and creative rules. Explore how we approach yours.

FAQ

Pinterest Ads Management Questions

What does a Pinterest Ads agency do?

A Pinterest Ads agency plans, builds, and runs your Pinterest campaigns: account structure, targeting, bidding, catalog setup, creative testing, budget allocation, and reporting. At Scalypin we also check conversion tracking and the landing experience, because both decide whether campaigns can be optimized at all.

Do you create the ad creative?

We define creative concepts, formats, and test plans, write copy and overlays, and adapt your existing photos and videos for Pinterest. For new photo or video production, we brief your team or creators, or scope it with you.

Will you use my existing Pinterest ad account?

Yes. We work inside your ad account with the access level you grant. Your history, audiences, and data stay with your brand if we stop working together.

What do you need from us to get started?

Access to your Pinterest business account and ad account, your Shopify store, and your product assets, plus context on margins, bestsellers, and upcoming launches. We send a short onboarding checklist after the strategy call.

How do you report on performance?

You get regular updates and periodic strategy reviews. Reports show spend, Pinterest-attributed conversions and revenue with their attribution windows, key creative learnings, and next actions. We label every figure so Pinterest-attributed numbers are never confused with total store revenue.

Is there a minimum budget?

We do not publish a minimum. What matters is whether your budget can generate enough conversions to learn from, given your cost per acquisition. If it cannot yet, we will tell you on the call and suggest a better first step, such as a tracking or CRO audit.

Pinterest Ads audit

Let's Look at Your Pinterest Opportunity.

Tell us about your store and current channels. We will review your setup before we talk, so the call is about your account, not a sales pitch.

  • Review of structure, targeting, and catalog
  • Tracking and attribution check
  • Prioritized actions, whether or not we work together

Prefer email? Contact Scalypin

Request a Pinterest Ads Audit

Takes about a minute. We reply within 1–2 business days.

Free strategy call · 30 min

Pick a time that works for you

A 30-minute video call to look at your store, your numbers, and whether Pinterest can become a profitable channel for your brand.

  • You talk to the founder, not a sales rep
  • We review your store before the call
  • An honest answer, even if Pinterest is not a fit
  • No commitment, no pitch deck
AurélienFounder, Scalypin

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