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Pinterest growth resources

Practical Guides to Pinterest Ads, Tracking, and Conversion.

Written for e-commerce founders and growth teams, based on the frameworks we use on real accounts.

Written by Aurélien, who runs Pinterest and Meta accounts every day, including his own brand's.

Aurélien, founder of Scalypin, in a bright office with floor-to-ceiling windows

AurélienFounder, Scalypin

Studio wall covered with a grid of pinned product photographs above an oak desk
Guides7 min read

Pinterest Ads for E-Commerce: A Complete Guide

How Pinterest ads work for online stores, which brands they fit, what to set up before you spend, and how to structure, test, and measure campaigns that drive sales.

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Pinterest Ads6 min read

Pinterest Ads vs. Meta Ads: Which Is Better for E-Commerce?

Meta and Pinterest reach shoppers in different mindsets. Here is how they compare on intent, targeting, creative, measurement, and budget, and how to run both.

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Shopify6 min read

How to Set Up Pinterest Conversion Tracking on Shopify

A step-by-step guide to the Pinterest Tag and Conversions API on Shopify: setup, deduplication, testing, and what changed with Shopify’s checkout in 2026.

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Performance+5 min read

Pinterest Performance+ Campaigns: How They Work and When to Use Them

What Performance+ automates, what you still control, what Pinterest recommends, and how to test it without handing over your whole account.

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Pinterest Ads5 min read

How Much Should You Spend on Pinterest Ads? A Budget Guide for E-Commerce

There is no single right number. Here is the method we use to size a Pinterest test from your target CPA and conversion volume, with the math shown.

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CRO6 min read

E-Commerce CRO Audit: What to Review Before Scaling Ads

Your conversion rate sets the price of every click. The checklist we use to find and prioritize the leaks in a Shopify store before adding ad budget.

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Pinterest growth notes, straight to your inbox.

Campaign structures, tracking fixes, and store tests we find useful. Written for e-commerce operators.

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Free strategy call · 30 min

Pick a time that works for you

A 30-minute video call to look at your store, your numbers, and whether Pinterest can become a profitable channel for your brand.

  • You talk to the founder, not a sales rep
  • We review your store before the call
  • An honest answer, even if Pinterest is not a fit
  • No commitment, no pitch deck
Aurélien AurélienFounder, Scalypin
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