Audit findings
Every issue documented with screenshots, the page it affects, and why it likely costs conversions.
E-commerce CRO audits
E-Commerce Conversion Rate Optimization Audits
We review your Shopify store the way a first-time visitor from Pinterest sees it, find the friction that stops qualified traffic from buying, and hand you a prioritized plan to fix it.
- Talk directly to the founder
- Reply within 1–2 business days
- No commitment
An audit gives you evidence-based recommendations. It does not guarantee a conversion rate increase: implementation and testing decide that.
AurélienFounder, Scalypin
1Shipping cost appears only at checkoutHigh
2No size or scale reference near the photosMedium
3Reviews sit below four screens of contentMedium
Audit findings are illustrative.
Why CRO before scaling ads
Conversion Rate Sets the Price of Every Click You Buy
Your cost per order is roughly your cost per click divided by your conversion rate. If a click costs $1.00 and one visitor in a hundred buys, each order costs about $100 in media. If two in a hundred buy, the same traffic costs about $50 per order.
That is why a Shopify conversion rate optimization audit is often the highest-leverage step before you scale Pinterest, Meta, or Google. Fixing a confusing product page, a hidden shipping cost, or a slow mobile page improves every channel at once.
Traffic from Pinterest adds its own twist. Visitors arrive from one specific image, often on a phone, often still comparing options. The page they land on has to continue that story immediately.
Audit scope
What the CRO Audit Covers
| Area | What we review |
|---|---|
| Homepage | Clarity of the offer, navigation paths, and how quickly visitors reach products. |
| Collection pages | Filtering, sorting, product card information, and merchandising of bestsellers. |
| Product pages | Headline, price presentation, variant selection, benefits, and the add-to-cart area. |
| Mobile experience | Tap targets, sticky add-to-cart, image galleries, and above-the-fold content on phones. |
| Product imagery and information | Scale, detail, context shots, materials, sizing, and care information. |
| Trust signals | Reviews and ratings placement, guarantees, payment options, and brand credibility. |
| Shipping and returns | Visibility of costs, delivery times, thresholds, and return terms before checkout. |
| Cart | Cart drawer or page, upsells, discount code field, and surprises in the total. |
| Checkout friction | Steps, express payment options, required fields, and error messages. |
| Page speed and technical issues | Core Web Vitals, heavy apps, broken elements, and tracking scripts that slow pages. |
| Conversion funnel | Drop-off from product view to add to cart to checkout to purchase, by device and traffic source. |
Pinterest traffic
Built for Visitors Who Arrive From a Pin
A Pinterest visitor clicked because of one image and one idea. We check that the landing page keeps that promise.
- The product in the pin is the first thing visitors see
- Price, shipping, and delivery time are clear on mobile
- Scale and detail images answer the obvious questions
- Collections used as landing pages match the ad's theme
- Retargeted visitors can pick up where they left off
Process
How the Audit Works
-
1
Access and context
You share store and analytics access, plus goals, bestsellers, and known issues.
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2
Review and analysis
We walk the funnel on mobile and desktop and review analytics, speed, and tracking.
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3
Prioritize
We score every finding on impact and effort and build the roadmap.
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4
Walkthrough
We present the findings to your team and agree on next steps.
FAQ
CRO Audit Questions
How long does a CRO audit take?
It depends on the size of your store and the number of templates and markets involved. We confirm the delivery date in the proposal, before any work starts.
Do you implement the changes?
The audit is designed so your team or developer can implement it. We can support implementation, review changes, or scope a follow-up project if you need more hands.
Do I need a lot of traffic for CRO?
No, not for an audit. Many fixes are clear usability improvements. A/B testing is different: it needs enough traffic and conversions to reach reliable conclusions, and we only recommend tests your volume can support.
Will the audit increase my conversion rate?
An audit identifies likely causes of lost conversions and recommends fixes. Actual results depend on what is implemented, how well, and on factors like traffic mix and seasonality. We do not guarantee a specific increase.
Do you only audit Shopify stores?
Most of our audits are for Shopify and Shopify Plus, and our checklists are built around Shopify themes and apps. We can audit other platforms when the funnel data is accessible.
What access do you need?
Staff or collaborator access to Shopify with limited permissions, read access to your analytics, and access to your ad platforms if you want traffic sources analyzed.
CRO audit
Find Out What Is Stopping Your Visitors From Buying.
Share your store and your goals. We will look at your key pages before the call.
- Mobile-first review of your key pages
- Prioritized fixes scored on impact and effort
- Clear next steps for your team