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About Scalypin

A Growth Agency Built Around Pinterest.

Scalypin exists to help e-commerce brands turn Pinterest into a channel they can measure, trust, and scale, and to act as a real growth partner on everything around it: tracking, store conversion, channel mix, and retention.

  • Talk directly to the founder
  • Reply within 1–2 business days
  • No commitment
Aurélien, founder of Scalypin, laughing in a white t-shirt

AurélienFounder, Scalypin

€350K+ in ad spend managed on Pinterest and Meta
Aurélien, founder of Scalypin, smiling with arms crossed
AurélienFounder, Scalypin

Founder

From Running Stores to Growing Brands on Pinterest

I started in e-commerce the way many founders do: building brands, writing product pages, and paying for traffic with my own money. Today I still run my own Shopify brand, Noxelya, which did $245K in revenue in 16 weeks this year, and I manage its ad accounts myself. Running my own stores taught me to look at advertising from the operator's side of the table, where every dollar has to come back.

Pinterest became my specialty inside a specialized Pinterest agency recognized as one of the leading references in France. There I worked hands-on across Pinterest advertising, creative strategy, conversion measurement, and store optimization, for e-commerce brands in very different categories.

The pattern was consistent. Brands that treated Pinterest as a copy of their Meta strategy struggled. Brands that respected how people actually use Pinterest, and measured it properly, found a channel with its own audience and its own economics.

Pinterest works when strategy, creative, measurement, and the store experience are treated as one system.

I founded Scalypin to bring that approach to US e-commerce brands. The US is where Pinterest's advertising business is largest, and where many DTC brands are actively looking for growth beyond Meta and Google.

When you book a strategy call, you speak with me directly. If Pinterest is right for your brand, I will show you where to start. If it is not, I will tell you that too.

Aurélien, founder of Scalypin

Aurélien, founder of Scalypin, in a bright minimalist office with floor-to-ceiling windows

How we work together

A Direct Line to the Founder.

No account managers in between. You work with the person who builds your strategy and reads your numbers every week.

  • A 30-minute strategy call to start, with me
  • Regular reviews with plain-English notes on what changed and why
  • WhatsApp for anything that cannot wait
  • Your ad accounts, data, and creative stay yours

Philosophy

What We Believe

Five principles behind every account we touch.

Fit before spend

Pinterest is not for everyone. We check product fit, margins, and tracking before recommending a single dollar.

Measure before you optimize

Clean conversion data comes first. Optimizing on broken signals only makes the wrong things more efficient.

Creative is a system

We test concepts deliberately, one variable at a time, so every result teaches something reusable.

The click is half the job

A campaign can only be as good as the page it sends people to. We look at both.

Your account, your data

Campaigns run in your ad account. Learnings, audiences, and creative stay with your brand.

Core expertise

Our Approach to Pinterest Growth

Six areas we bring together on every engagement, from first audit to ongoing management.

Pinterest Ads

Performance+, catalog campaigns, prospecting, and dynamic retargeting, structured around your catalog and margins.

Pinterest Ads Management

Creative strategy

Pin formats, hooks, and testing frameworks built for a discovery feed, using the assets you already have.

Conversion tracking

Pinterest Tag, Conversions API, deduplication, and server-side tools such as WeTracked when suitable.

Pinterest Conversion Tracking

Shopify CRO

Product pages, mobile experience, trust signals, and checkout friction, reviewed with Pinterest traffic in mind.

E-Commerce CRO Audits

Measurement and reporting

Clear separation between attribution and incrementality, and reports that label every figure.

US e-commerce market

US shopping seasons, gifting calendars, and shopper expectations built into every plan.

Independence

Independent by Design

Scalypin is an independent agency. We are not affiliated with, endorsed by, or sponsored by Pinterest. Our recommendations answer to your P&L, not to platform spend targets, and that includes telling you to spend less when the data says so.

We also keep our claims honest. Every result on this site comes from a real ad account, with its source and period. Client brands are anonymized, and you will not find borrowed logos or invented testimonials.

Let's Talk About Your Brand.

A 30-minute call with the person who would run your account.

Free strategy call · 30 min

Pick a time that works for you

A 30-minute video call to look at your store, your numbers, and whether Pinterest can become a profitable channel for your brand.

  • You talk to the founder, not a sales rep
  • We review your store before the call
  • An honest answer, even if Pinterest is not a fit
  • No commitment, no pitch deck
AurélienFounder, Scalypin

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