Pinterest Ads
Account strategy, creative testing, catalog and Performance+ campaigns, prospecting and retargeting. Our specialty, run by people who work in the platform every day.
Growth partnership
Pinterest is our specialty and usually the first lever we pull. But we work on the whole engine behind profitable growth: acquisition, measurement, conversion, and retention, with one senior person accountable for the plan.
Built for brands that want one partner who thinks about their P&L, not five vendors who each defend their own channel.
AurélienFounder, Scalypin
The difference
Most e-commerce brands work with several specialists: one for Meta, one for Google, one for email, a developer for the store. Each reports its own numbers, and each number looks good in isolation. The business still does not grow the way the reports suggest.
A growth partner starts from the other end: how many new customers you acquired this month, what each one cost across all channels, how much margin is left after ads, and what they are likely to spend over the next year. Then we decide where the next dollar and the next hour should go.
For most brands we work with, Pinterest is the biggest untapped lever, so that is usually where we start. But if the best move this quarter is fixing your tracking, rebuilding a product page, or setting up the email flow that recovers abandoned carts, that is what we will recommend.
How we measure growth
Platform dashboards answer one question: what did this channel claim? We add the numbers that tell you whether the business is actually growing.
| Metric | What it tells you | Why it matters |
|---|---|---|
| New customer revenue | Revenue from first-time buyers. | Growth comes from new customers, not from reselling to the same ones. |
| Blended CAC | Total marketing spend divided by new customers. | Keeps every channel report honest. |
| MER | Total store revenue divided by total ad spend. | One efficiency number all channels contribute to. |
| Contribution margin | Revenue minus product, shipping, fees, and ad costs. | Profit, not just revenue. |
| Repeat purchase rate | Share of customers who buy again within a set period. | Tells you what a new customer is really worth. |
| Platform ROAS | Revenue a platform attributes to its own ads. | Useful inside the platform, never on its own. |
How the partnership runs
Weeks 1 to 2: a full review of your ads, tracking, store, and numbers, with the gaps ranked by impact.
A 90-day roadmap with priorities, owners, targets, and the budget each channel needs.
Pinterest campaigns, tracking fixes, store improvements, and tests, shipped every week.
A monthly business review on new customers, margin, and next priorities, in plain English.
The first call is free and takes 30 minutes. You talk to the founder directly.
Pinterest first, for a reason
People open Pinterest to plan what they will buy next. According to Pinterest, 96% of top searches are unbranded, which means shoppers are open to brands they have never heard of. For most e-commerce brands, it is the largest pool of high-intent demand they are not reaching yet.
FAQ
An agency is usually paid to run one channel and reports that channel's results. A growth partner is accountable for the plan across channels: which lever to pull next, how to measure it, and whether the business as a whole is growing. Pinterest is our specialty, but the recommendation always follows your numbers.
Not necessarily. Many brands keep their existing partners. We coordinate budgets, audiences, and reporting so channels support each other. If it makes more sense for us to take over a channel, we will discuss it openly.
Yes. For emerging brands we keep the scope lean: tracking, a focused Pinterest launch, and the two or three store fixes that matter most. The plan grows with the brand.
Monthly, with platform numbers and store numbers side by side: new customers, blended CAC, MER, contribution margin, and Pinterest-attributed results with their attribution window. Every figure is labeled.
Scope and duration are agreed in the written proposal. Most growth work needs at least a full quarter to show its effect, and we explain why before you sign anything.
Free strategy call
Tell us about your brand. We review your store, channels, and tracking before we talk, so the 30 minutes go to your biggest opportunities.